As you can see, it features both Ozzy Osbourne and Justin Bieber as spokesmen participating in a commercial for an unidentified smart phone. During the span of the commercial shoot the device is upgraded twice.
The commercial is for Best Buy's new "Buy Back Program," which allows customers to purchase an extra protection for their electronics, allowing them to bring them back for a portion of the price to buy the next generation. This article probably explains it a little better.
For me, the commercial (and program) raised the question of "Why can't we wait until we actually need a new one? Or our contracts expire?" It seems like we constantly have to have the newest piece of technology, even when the old ones work perfectly fine.
In my personal experience, I got the iPod touch a few months before the newest generation came out. The only difference I really knew of was the integrated webcam, which I most likely wouldn't even use. Nonetheless, I was upset that I was now stuck with the old version.
Does anyone else have similar experiences?
This is a second commercial I found for the program:
Interesting advertisements. I wonder if they somehow can be tied to the other commercials you posted earlier. Is there a way that the buy back program addresses some new anxiety about being left behind? We have been told continually that newer is better (which isn't necessarily true) and the life cycles of technologies seem to be getting shorter, even as they are getting more and more powerful.
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