I found this article (and supplementary YouTube video) that described how when you log in to your Google account, you can now get recommendations from your contacts on social media sites that you belong to, such as Flickr or Twitter. Instead of having information from social media sites placed at the bottom of a search, Google is now incorporating them throughout the top pages. This new addition to Google has made searching for specific items, vacation spots, or basically anything your contacts have blogged or mentioned, more personal.
As for the video by Google, I thought the cartoon was pretty cheesy, but it did simplify the new addition and make it easy to understand.
This is pretty interesting. I am not totally convinced of the utility of it but I think it might somehow be connected to Google's concern about the growth of Facebook and the desire to remain the portal site for information on the web.
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