PageRank and the Consumer Society

We might talk about this essay in the New York Times today as it fits in nicely with the essay about PageRank.  It is an investigative journalism piece that examines the way that a department store was able to game Google's system over the holiday season and the consequences of getting caught.  You might have to log into NYT to view but its free.  The essay is "The Dirty Little Secrets of Search," by David Segal.