Friday, February 18, 2011

WWE and the new Social Media




So I remembered what Dr.Snyder was saying about how when he went to that concert everyone was pulling out their phones and taking pictures to tell the world they were there. Now I saw this in a slightly different medium. I don't know what you guys think of the WWE but I am a bit of a fan, and the WWE perfectly used social media to have it's biggest star of all time, The Rock, come back after 7 years without an appearance. WWE announced on their show two mondays ago that there would be a special guest host for Wrestlemania, they then tweeted and used Facebook to stir speculation, at the same time Dwayne "The Rock" Johnson was leaving cryptic tweets and Facebook updates hinting of a possible come back after 7 years. So the WW waited until the last 5 minutes of their show this past Monday night (which is live) to announce it. They dimmed all of the lights and then The Rock's famous music hit, what's interesting to note is that in this video, especially at 1:27 of it, look how many iPhones and cell phones and cameras are out filming the whole thing. Twitter and Facebook exploded with mentions of the Rock. This is a short video showing when he came back, look at how the announcers say nothing, but the camera shots show how excited people are, not just by there cheering but with shots of phones lighting up across the arena, people texting, calling and flashbulbs lighting up everywhere. I thought it was fascinating

1 comment:

  1. Yeah this seems to be the new normal. The i-Phone even has a lighter app (so postmodern). What I have always found interesting about the WWF (my childhood forbids me from calling it the WWE) is that fans have always been so active in the production of the entertainment. From the picture you posted it doesn't look as prevalent but for awhile almost 70 percent of the fans would bring their own signs to the events.

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